Apple’s iPhone is taking a beating in China from local brands like Huawei, as shipments have fallen by 50% compared to last year.
Chinese Brands Such as Huawei and Xiaomi are Absolutely Crushing the iPhone in China
It’s no secret that iPhone isn’t doing that great in China. A recent report by IDC said that iPhone sales have fallen by 9%, compared to last year.
Today, new data shared by the China Academy of Information and Communications Technology shows that local brands such as Huawei, Vivo, Xiaomi, and Oppo command a huge chunk of the market.
Huawei leads the pack with a huge 19.4% share. Vivo sits in second place with a share of 17%. Xiaomi sits at third place with a 16.6% share. Oppo is at fourth place with a 14.6% share, while Apple now sits in fifth place with a 14.1% share.
Simply put, Apple commands just 8% of the Chinese market while 92% is owned by local brands.
Apple isn’t the only company that took a fall in smartphone shipments. Basically, every foreign brand has suffered in China.
There are a lot of reasons why this is happening. For example, Huawei is making huge strides when it comes to innovation, and it’s making exceptionally great software too.
Non-Chinese smartphone shipments fell from 3.75 million units to just 1.89 million compared to last year.
Do keep in mind that the majority of the foreign market in China is dominated by Apple, therefore it’s easy to dismiss everyone else.
Will Tim Cook be able to turn things around in the coming months? It will be an interesting fight for market share, especially since the iPhone 17 launch is on the horizon.
