If you’re planning to subscribe to Apple TV+, then you should know that the price is increasing to $12.99 starting today.

Apple Increases Price of TV+ Subscription from $9.99 to $12.99 – Apple One Bundle Pricing Remains Unchanged

Apple has officially announced that the price of its TV+ service is increasing to $12.99 from $9.99, starting today, as reported by 9to5Mac.

If you’re already subscribed to the service on a monthly basis, the new $12.99 price will be charged next month when your subscription renews.

The price of the subscription remains unchanged if you have a yearly subscription or use TV+ as part of the Apple One bundle.

No matter which device you’re subscribing to, whether it’s your iPhone, Mac, or even your PlayStation, the new $12.99 is applicable starting today.

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Last Update: August 21, 2025