Apple seems to have learned the hard way that announcing unfinished features way in advance is simply not a good idea.
New Report Says Apple Won’t Announce Unfinished and Incomplete Features Well in Advance
In order to catch up with the artificial intelligence hype train, Apple announced a bunch of stuff last year. The rollout was slow and gradual, but the company missed a key Siri target, which turned out to be a life lesson.
According to a report by Bloomberg, Apple is not going to announce features well in advance going forward. Instead, the company is going to take time building them and announce them at the right time.
Apart from Siri, Apple hasn’t been doing well when it comes to keeping promises in other places. For example, the new CarPlay was announced back at WWDC 2022, and was finally just now under the new CarPlay Ultra name.
The original deadline for it was 2024.
Keeping such missed targets in mind, I think it’s fine for Apple to not announce products and services like this. It just doesn’t make much sense. Why give a glimpse of something it might not deliver at all?
I’m looking at you, AirPower.
