You can watch the entire Apple iPhone 17 ‘Awe Dropping’ event on video right here using the company’s official YouTube live link.

Watch Apple Announce the iPhone 17 at its Awe Dropping Event on the 9th of September in the Official Live Video Link

If you’re here a day earlier, then you might want to bookmark this page. However, if it’s Tuesday, and you’re reading this, then the event is about to unfold, Tim Cook is about to show up, and the video link has already gone live:

This is Apple’s ‘Awe Dropping‘ event in which it will unveil the new iPhone 17 lineup, along with other devices, such as a refresh to the Apple Watch, and hopefully, announce the new AirPods Pro 3.

Personally, I’m interested more in the iPhone 17 Air. We’ve seen the usual performance increase and bigger battery upgrades in the past, but the iPhone 17 Air is something totally different.

One thing is certain: the iPhone 17 Air is not going to be a popular smartphone compared to the iPhone 17 and iPhone 17 Pro. And I’m sure Apple knows that too.

A phone with a single camera, a small battery, and a bunch of other compromises is always going to be a tough sell. But once the concept is out the door and into the hands of a few, Apple can set the stage for things to come in the next few years.

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Apple, iPhone, News,

Last Update: September 8, 2025