Apple is going to announce the iPhone 17 lineup in the week of September 8th, with a couple of dates being very likely in that week.

Official iPhone 17 Announcement Likely Happening Either on 9th or 10th of September

Traditionally, iPhones have been announced in September, except for models launched before iPhone 5. If Apple’s tradition stays true, then we will definitely see a September launch this year as well.

According to Mark Gurman in his PowerOn newsletter, Apple is likely going to announce the new iPhone 17 lineup in the month of September, or more specifically, the week that starts on the 8th.

However, according to Gurman, Apple is likely going to hold its announcement keynote on the 9th or 10th of September. This is an educated guess based on previous events Apple has held to announce a new iPhone.

If you’ve been wondering when Apple would finally announce the new iPhones, then the above dates are very, very likely.

Apple’s iPhone event this year is going to be an interesting one. While we will get to see the super-thin iPhone 17 Air, but the rest of the lineup is equally important.

The iPhone 17 Pro Max will be the phone of choice for those who need extra of everything, especially battery. And for those who just want a phone for daily use, the standard iPhone 17 is shaping up to be a great option too, with the phone set to receive a larger 6.3-inch display this year.

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Last Update: July 14, 2025