A new iPhone 16 ad called Snap-a-Mole was published by Apple, highlighting how quick the Camera Control is for snapping photos.
Apple’s New Ad Focuses on Camera Control in iPhone 16, and How Quick it is for Taking Photos and Changing Settings
Snap-a-Mole is a fun little ad where the iPhone 16’s Camera Control (button) is highlighted for taking photos of quick-moving moles. I’m not making this up, it’s all real.
According to Apple:
Never miss a shot with Camera Control. An easier way to access your camera, adjust functions like zoom, exposure, or depth of field, and toggle between Photographic Styles.
Now let’s watch the ad itself:
This isn’t the first time Apple has shown off what the Camera Control button is capable of. An ad from October of last year really took potential buyers into the features of the button.
But, the question remains, is the Camera Control itself reason enough to upgrade from a smartphone like the iPhone 15? Probably not. At least, not yet.
